His team must be having a rough time. Not because Brady’s image is crumbling, but because he’s being out-strategized by people with 47 Instagram followers and unlimited opinions. Here’s what’s really happening beneath the irrational criticism.
The Pulse
Quick ideas, observations, and short bursts of inspiration — lively, fun, and sometimes unexpected.
In Search Of: My Alexis Ohanian
There’s something disarming about a man who appears to be the same person whether he’s in a Bloomberg studio or in his kitchen on a Sunday morning. Not performing the version of himself that fits the moment, but actually, genuinely coherent.
Image: Instagram/Alexis Ohanian
Tom Brady: Let the Man Have a Selfie Sunday
A rare free Sunday, Tom Brady, a couch, a hoodie, and a reminder that sometimes the simplest things are the ones worth appreciating.
Photos from Tom Brady’s Instagram Stories.
In Search Of: My Benicio del Toro
At first glance, this reads like admiration for a man. Look closer, and it becomes a meditation on the energy he embodies: quiet, grounded, and unmistakably present.
Benicio Del Toro photographed by Peter Lindbergh for W magazine.
When Being Seen Replaces Being Present
A reflection on the quiet shift from being seen to being present—and why intimacy, not spectacle, has become the point.
Illustration created for This is Kendra.
In Search Of: My Barack Obama
An exploration of presence, attentiveness, and quiet authority — and how those qualities shape shared life when power is held with care.
Barack Obama photographed by Peter Souza for the White House archives.
In Search Of: My Tom Brady
A reflection on discipline as care — and the kind of presence built through consistency rather than spectacle.
Tom Brady photographed by during an appearance on The Pivot podcast.
The Notorious Em Dash—Friend or Foe?
If 2025 had a punctuation villain, it would be the em dash. This short reflection looks at how tools get blamed for taste—and what that misunderstanding reveals about language, discomfort, and voice.
Illustration created for This is Kendra.